منابع مشابه
Blog success factors: Opportunities for destination marketing
This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.
متن کاملThe Essence and the Essentials: A Distillation of Relationship Marketing
Much of the published work in the field of relationship marketing is normative and descriptive. Only a limited amount of empirical work has been conducted. That which has been carried out demonstrates the gap between the academic and practitioner domains. The “paradigm shift” widely proposed in the literature is not yet demonstrated in practice, with companies being shown to adopt a range of ma...
متن کاملDestination Management and Destination Marketing: The Platform for Excellence in Tourism Destinations
Destination management and destination marketing are relatively new phenomena in tourism professional practice and in the tourism literature. They have now, however, become recognized as being integral to the success of a tourism destination. This article traces the history of the scholarly literature development and professional practice in destination management and destination marketing sinc...
متن کاملPredicting Hotel Demand Using Destination Marketing Organizations’ Web Traffic Data
(2014). Predicting hotel demand using destination marketing organizations' web traffic data. Introduction Forecasting future hotel guest arrivals and occupancy rates is a key aspect of hotel revenue management (Weatherford and Kimes 2003). Accurate forecasting is crucial to enable hoteliers to appropriately allocate hotel resources and fix pricing strategies (Weatherford and Kimes 2003). Tradit...
متن کاملKnowledge Management: the Missing Link in Destination Marketing Organisation Governance?
This paper considers the role of knowledge management in developing effective Destination Marketing Organisations (DMOs) and how this affects their Governance. It is argued that recognition of the complexity of knowledge creation, transfer and storage makes it important to actively manage, in situations where learning from one situation is crucial, in order to better manage the next. It is posi...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Turismo y Sociedad
سال: 2018
ISSN: 2346-206X,0120-7555
DOI: 10.18601/01207555.n23.15